concept #1

Bold, Authentic, Energetic

This direction celebrates the vibrant colors of Mexico and the joy of sharing Baila with friends. Bold colors mirror Mexico's culture, infusing energy into the brand. The typography is inspired by dancing, adding some movement to the lettering. Our photography blends candid moments with ingredient exploration, creating an inviting visual narrative for the Baila experience.

concept #2

Premium, Trustworthy, Sophiticated

This direction highlights a refined Mexican-inspired typeface with a muted palette of creams and rich greens to signify all-natural ingredients. The cream and green tones evoke a premium, organic feel, with subtle pops of vibrant color in the product design. The typography maintains an authentic Mexican touch with sophistication, while imagery focuses on key ingredients like agave and fresh fruits to drive the story.

concept #3

Modern, Vibrant, Youthful

This design direction blends modern youthfulness with vibrant gradients, evoking a California-Mexico fusion. The bold, chunky serif typeface adds a trendy twist with a touch of Latin flair. The photo direction captures the RTD lifestyle, reflecting pool and beach vibes, perfect for enjoying Baila while being "out of office."

WORKED ON

- Brand Development

- Product Design Concepts