Ipsy
Concept and art direction for the Alter Ego campaign and photo shoot, an October Campaign inspired by dualities in personality interwoven with the transformations of Halloween.
Featuring: Christen Dominique and Karen Yeung
![](https://images.squarespace-cdn.com/content/v1/5ea763f8e721ab57c91f5c56/1589225231714-X5BDRS4WBLBRVWM0JMGJ/Homepage_October_AlterEgo_Karen_redpurple_02.jpg)
WORKED ON
- Photography Concept
- Photography Art Direction
- Social Photography Execution
- Site Design Execution
- Email Design Execution
- Social Design Execution
- Print Design Execution
![](https://images.squarespace-cdn.com/content/v1/5ea763f8e721ab57c91f5c56/1589225319576-NB7KY79L26M7FGOUOR4W/Homepage_October_AlterEgo_Christen.jpg)